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Seasonal and temporal reasons
When it's winter and feels cold, no-one likes heading out in the rain at night. When it's summer, your guests need your event to be pretty fabulous to make it worth their while.
There is so much competition for special events from September through March that guests get party-weary. A winter daytime corporate event has a very good rate of attendance because there are fewer events occurring.
Check out the advantages and disadvantages of holding your event in certain seasons.
Venues charge less for brunch and lunch bookings than for events in the evening because they do not have to pay their staff overtime rates.
You save on event hire delivery fees if your suppliers can deliver and pickup in business hours.
Dealing with full-time event staff
If you book a daytime event you will nearly always be dealing with the venue manager. If it is a evening event they will have gone home and many staff will be freelancers who are not across your business goals.
It's harder to hail cabs and Ubers charge more at night.
You've probably driven to the venue during the day and could see where you could park, get a taxi or catch public transport.
Don't just book the venue online. Do a site visit and check these items. Certain urban areas can get more dangerous once night falls.
Enjoyed this? Read our blog post to discover how determining how guests can get to your venue is one major element in making it a success.
April 18, 2022
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