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October 27, 2020
Indoor goes outdoor
It may be some time until we can gather together indoors en masse.
Can your event be relaunched as an outdoor event?
For example, a wine and cheese expo at a city convention centre will be enjoyed just as much - possibly even more - in a city park or large public garden.
A cinema premiere might be switched from a complex or Art Deco-era venue to a drive-in, or outdoor cinema.
A corporate VIP dinner could be switched to a rooftop drinks party.
Same time next year
Large-scale, outdoor annual public events require a long time to plan, obtain a sweeping range of permits and secure hundreds of exhibitors.
Held in world-class cities such as Melbourne with a full calendar of events, they cannot simply be rescheduled mid-week, or in other cases, in a different month because of the logistics, and scheduling conflicts of other regular events and the celebrities booked to appear.
Sometimes they can't be rescheduled simply because of the nature of the event. For example, a floral spectacular cannot run in winter because many flowers aren't in bloom then.
Instead postpone them to approximately same time next year when they would have normally run again, such as the Melbourne International Flower and Garden Show, and the Melbourne Spring Racing Carnival.
On a smaller scale, you could consider delaying your event to the same time next year, so that a cancelled in-store opening one year becomes a first birthday special event the following year.
Traditionally the majority of Melbourne corporate events are planned for the October-April period of the year when it's (relatively!) sunny and warm, and boasts long hours of daylight.
But if your event's been cancelled, there will be only so many dates available at venues.
If your event is not contingent upon a certain date ie Halloween, or Christmas, and could, in fact, be held at any time of the year, look seriously at offpeak months such as late autumn and throughout winter.
There are only 52 Fridays, 52 Saturdays and 52 Sundays in a year. How about you take advantage of all those Mondays, Tuesdays, Wednesdays and Thursdays? Melbourne venues could well charge a premium even over their usual weekend charges to compensate for their lost revenue in 2020.
Plus, they may be fully booked with events which were already postponed to a date in the future. So instead of a corporate dinner, why not hold a breakfast? Instead of a corporate day away on a Friday, book it for a Wednesday.
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