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December 20, 2016
2. When you've booked the venue but not the event theme
If you've booked your venue but haven't picked a decor theme, look for inspiration at the colours in the venue paintwork, artworks, light fittings, or the views. Do you look out to a city skyline, water or garden, for example?
You could also consider the season your event date falls within. White, silver and deep green work well for winter-time events, spring calls for soft pastels, summer has more exuberant colours while autumn typically features rich reds, copper and browns.
3. Is your company logo colour suitable for your event colour theme?
It would seem to be the obvious and easiest option, using your company Pantone colour as the colour scheme, but it is not necessarily the route you should automatically adopt.
Insider tip: Some colours are less commonly available to hire, forcing you to search harder to source suitable decor from event hire companies, or to pay extra in custom orders to get the right shade. Greenpeace's lime-green logo is not readily matched in existing colour event hire items, for example.
Other logo colour combinations present challenges in a huge venue. For example, yellow and black are the logo colours for Commonwealth Bank, JB Hi-Fi, Yellow Tail Wines and the Richmond Tigers football team. But yellow and black can also remind people of crime scene ribbons cordoning off areas!
In another example, matching the forest green of Landrover, Starbucks, Heineken, TicTac or Lacoste could make your venue look like a St Patrick's Day event if you didn't rein it in.
As well, some cultures are sensitive to certain colours: death is connected with white in Japan, China and Korea, but mortality is the colour purple in Brazil and Thailand.
Two of the "safest" colour choices to ensure your colour scheme doesn't offend anyone are blue and orange, which are nearly universally well-regarded colours.
4. Consult the colour wheel
Still bamboozled by colour choices? Get instant, free inspiration from an expert online colour wheel widget by Adobe that lets you move the interactive cursor around the wheel to get five scientifically correct shades.
Have a play! See what sort of exciting colour options you get from the complementary, compound, analogous, triad and monochromatic shades.
Each colour gives you the RGB and HEX codes which you can use to get the correct shade of colour to give your designer for your invitations, and/or your stylist for table linens, sashes, flowers, lighting, sweets and so on.
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