They're planning product launches, store openings, expos, festivals, markets, corporate dinners and charity galas for late January, February and March.
There are five reasons to organise your event ahead well ahead of time in November.
1. The first four months of the year are prime summertime corporate entertainment and they also coincide with the peak wedding season. Many clients will be competing to book many of the same venues, not to mention event hire items.
2. Suppliers close down for Christmas - with many closing shop between mid-December to mid-January (or some variation on this).
While they are closed, your voicemails, text messages, emails and Contact Us queries remain unanswered, to be dealt with once they open - along with the hundreds of queries from other potential customers.
So if you don't order now, you'll go in a queue which means your items won't be made until next year...
3. Because many event planners know the suppliers are closing down over Christmas, they frantically book suppliers now in November to have their orders processed before Christmas.
This therefore creates a backlog of orders that do not get completed before the supplier shuts for the holiday season.
4. Smart event planners also know that by planning ahead, they can save money by getting their items custom-made overseas.
In the closing days of winter, everyone is excited about the upcoming spring weather and all the exciting events to attend. As an event organiser, spring gives the biggest choice of flowers coming into bloom then and spring symbolises growth - a wonderful metaphor for a business. The days are getting longer and hey, even if it's a cliche, in spring a single person's thoughts do turn to meeting someone so everyone is in the mood to circulate and accept invitations.
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