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September 04, 2017
Customer VIP nights are an important marketing tool to increase and maintain the loyalty of your key customers.
Planning your VIP night
Be clear what type of customer VIP event you want and the purpose of the event.
Are you launching a new product to your VIP customers?
Then you need to build an idea around your product.
How could you add visual drama for potential media coverage, which in itself, the idea that the news will be televising the event, will make your guests instantly responding with a "Yes!" they're attending?
Just think of the massive TV exposure Virgin Brides received with Richard Branson wearing a lacy gown to launch his bridalwear company in 1996.
Is your VIP night to build and expand your network?
You can use your VIP night to consolidate your position as an industry leader, letting your suppliers meet each other.
At an industry VIP night, your guests will want to meet other suppliers and names in the industry and will willingly wear name badges to find out who's who in the zoo.
And for the love of God, please make your name badges typeface large enough to read!
Is your VIP night a thank-you for your special customers?
Firstly, how are you determining who's special? Is it your highest-spending customers? Are you inviting people you'd like to become one of your clients?
July 21, 2021
June 30, 2021
You might think that an event hire business would have nothing new to learn from organising a personal milestone event but you'd be wrong! The director of My Event Decor, I organised a birthday event for my husband in May. In my two-part blog post, I'll detail what happened.
June 15, 2021
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