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September 04, 2017
Customer VIP nights are an important marketing tool to increase and maintain the loyalty of your key customers.
Planning your VIP night
Be clear what type of customer VIP event you want and the purpose of the event.
Are you launching a new product to your VIP customers?
Then you need to build an idea around your product.
How could you add visual drama for potential media coverage, which in itself, the idea that the news will be televising the event, will make your guests instantly responding with a "Yes!" they're attending?
Just think of the massive TV exposure Virgin Brides received with Richard Branson wearing a lacy gown to launch his bridalwear company in 1996.
Is your VIP night to build and expand your network?
You can use your VIP night to consolidate your position as an industry leader, letting your suppliers meet each other.
At an industry VIP night, your guests will want to meet other suppliers and names in the industry and will willingly wear name badges to find out who's who in the zoo.
And for the love of God, please make your name badges typeface large enough to read!
Is your VIP night a thank-you for your special customers?
Firstly, how are you determining who's special? Is it your highest-spending customers? Are you inviting people you'd like to become one of your clients?
May 03, 2021
If you haven't yet decided when to organise your next corporate event, there are several things to consider.
Some important seasonal event factors may include choice, budget, location, type of venue space, availability, holidays and important events, weather conditions and venue suitability for the seasonal theme.
April 21, 2021
March 08, 2021
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