Please note: no Hire items are locked in for your event until fully paid for. we have a Minimum $200 hire threshold excluding bond & delivery

The Results Of The 3 Interns, 3 Stylists, 3 Events, 3 Hours Competition

August 09, 2018

On 27 July My Event Decor held the 3 Interns, 3 Stylists, 3 Events, 3 Hours competition.

The videoed shoot by Jackie Dixon Photography was held the day before the venue’s first official event, and six weeks before the Melbourne Spring Racing Carnival, which also coincides with the start of the wedding season.

An industry collaboration between more than 20 Melbourne suppliers, including a brand-new venue, No 1 Events, and three event stylists, there was a lot of pressure as three event management students produced nine events while being videoed and filmed.

The competition, venue, stylists, students, and suppliers were finalised in four weeks - which is often the same tight timeframe for many corporate events.

Corporate clients now prefer to invest in influencer event entertaining and brand activation to get product cut-through, rather than traditional advertising.

But as the number of launch events increase, you can't just order the standard venue decor package if you want to knock guests' socks off and get social media mentions.

You simply HAVE to source wow factor pieces that will get those too-cool-for-school guests to excitedly Instagram your event and mention your business at the same time.

This competition was designed to help students understand what clients want, and what can be done in a limited time frame. In short, it gave them a real-life and real-time scenario. 

The students - Clare Brown from William Angliss Institute, Sam de Silva (Victoria University) and Ishita Mandal (Holmesglen Institute Moorrabbin) - each completed one table per event in 60 minutes or less.

But many venues book a breakfast, lunch and dinner event per day, giving you as little as 90 minutes between each event to coordinate supplier delivery and execute the styling for ALL the tables and the room which means you need a big team, which is why event delivery and installation costs are high.

Once the event stylists Ruffles and Bells, The Hattie and Bairn Tribe, and Artmospherix created their event moodboards and creative briefs, the students had to select suitable items from the event rental range at My Event Décor as well as contact other suppliers such as bakers, florists, and stationery designers and convince them to take part.

They sourced items for themed parties: a Mad Men 40th for a man, a one-year-old's pink birthday, and a Jumanji-themed 30th party; weddings (Moroccan bohemian, glamorous, and contemporary in style), and corporate product launches: Exponet furniture range, Melbourne Watch and Helen’s Hill Estate wine company.

Major suppliers included My Event Décor, Complete Function Hire, Weddings of Distinction, Cacao, The Prop Store, Di Simmons Linen Hire, Mini Party People, RTR Productions, Greenevent, Thrive Flowers, Exponet, Melbourne Watch and Helen’s Hill Estate.

The students showed varying levels of creativity in the items selected and some required a little intervention due to their lack of experience and knowledge.

For example, Ishita Mandal who won the trophy for her glamorous wedding, Melbourne Watch product launch and a pink-themed 1st birthday party, which best met stylist Ruffles and Bells’ briefs, initially specified pink wine glasses and backless bar stools for her one-year-old’s pink birthday party until I suggested alternative options.

Twelve-month-old toddlers lack the strength and dexterity to hold a wine glass stem with one hand – they hold sippy cups with two hands at best at that age - and they’re still in high chairs so they’d fall backwards from a bar stool.

When the clock struck 11.00am on 27 July, the three students started creating their first round of tables while each being videoed from a static camera.

The most experienced student, Sam de Silva, set to work immediately on her Moroccan bohemian wedding in the courtyard. She consistently finished all three events ahead of time.

Ishita spent the first 15 minutes off-camera preparing her first floral centerpiece for the wedding round, until I reminded her we were videoing an empty table. Ishita was the most nervous contestant but scored the overall highest scores.

The youngest student, Clare Brown, spent 45 minutes filling up test tubes with colored water for the test tube chandelier, giving her only 15 minutes to decorate the rest of the table and position the new tub chair range around the table. She would have won had the competition been judged solely on the Jumanji party tablescape.

The stylists scored their students per event out of 10 each for execution, time management and adherence to the brief, with their highest scores for the weddings and the least successful scores for the corporate product launches.

A second photographer, Bohemian Prints, tore around the venue taking high resolution stills in the five minutes’ break between each round. These are the shots we hope to use in print coverage of the competition as well as in promotional material.

Watch this space for updates on the 9 x 2-minute YouTube clips of the events in time-lapse video.

See all of the students styling their tables in action in our videos on YouTube.

Also in My Event Decor Blog

39 Unconventional Venue Ideas To Make Your Party Rock
39 Unconventional Venue Ideas To Make Your Party Rock

May 08, 2019

Ever been told by your client they'd like you to think outside the box when it comes to unique venues? When you've got a decor theme in mind don't choose the traditional type themed location. If you think a little laterally, you can amaze your guests

View full article →

5 Eco-Unfriendly Event Decor Items And Their Alternatives
5 Eco-Unfriendly Event Decor Items And Their Alternatives

April 24, 2019

  You might be surprised how much guests notice whether the elements you include are actually any good for Mother Nature. Don't risk the disapproval of your guests or even the outright banning of some of your planned elements by local authorities:  here's how to incorporate some eco-friendly items to your special event.

View full article →

Why Corporate Event Planners Avoid Wedding Function Centre Venues
Why Corporate Event Planners Avoid Wedding Function Centre Venues

March 29, 2019

When you're searching for an appropriate and inspirational venue for your special event, unless you are actually launching, say a wedding dress company or a new bridal magazine (and probably not even then), the last type of venue you'd want to book would be one associated with wedding couples. Here's why.

View full article →