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1. There is no guarantee your products will appear - unless you pay
The inclusion of styled shoots in a blog and/or magazine - if that is your aim - is up to the discretion of the publisher.
Unfortunately, it may never appear if the style is wrong for that media vehicle.
Unless you have paid money to be in a styled shoot organised by say, an online event services directory such as Lenzo which will feature it on their own blog and on Instagram, there is no guarantee your shoot will be published.
A paid shoot is an advertisement by another name.
3. A "free" styled shoot still costs money
If a business coordinating a styled shoot wants to use our products, we spend time and/or money creating and/or delivering that product.
If it is a physical product, such as a prop, we cannot rent it out on the shoot day to actual paying clients. Delivery, installation and pickup takes time, which costs money.
If it is a bespoke product to showcase our skills, we are spending time creating something that may or may not pay off.
5. Styled shoots can be organised by non-stylists
Anyone who wants to show off their (newest) products and collaborate with other vendors can organise a styled shoot: you don't have to be a stylist.
While this is great in theory, those who are not stylists may not know what style is currently in, on-trend, has been recently featured, is waning in popularity or which is seriously passe, which means the shoot may have no chance of being featured.
The person who has the vision for the styled shoot is like a film director determining how the shoot will look. But does the shoot organiser have a sense of style?
7. Find out what your preferred blogs and magazines want upfront
This was a real rookie mistake.
It was only after our first shoot that we collated all submission guidelines of the event blogs and magazines we wanted to pitch our styled shoot to.
We discovered we had instantly eliminated ourselves from a number of blogs and magazines by not having the correct quantity of photos (we had barely 49 across two different style shoots) or even the right size shots.
Hello May - 50-100 final edit photos, 2,000 pixel width minimum
La Bride - 35-50 photos, 800 pixel width minimum
Nouba - 1,200 pixel width minimum
Polka Dot Bride - 10-20 images for initial pitch
Swooned - 75-100 images, 900 pixel width minimum
Vintage Bride - maximum 200 shots, low-res at 650 pixels wide AND high-res at least A4-size
April 18, 2022
January 11, 2022
December 28, 2021
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