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September 30, 2018
When you have a very exacting list of venue requirements, the number of venues drops.
When your client's event has to be for a specific date, the number drops again.
Within the suppliers, there are fewer again who can supply, for example, 400 x Tiffany chairs, or 60cm glass vases, or custom-made table linen.
While your client procrastinates and delays making a decision and/or a payment, other clients who are more organised, place their order and get a better choice.
If there are only few of a particular item, and your client's event is say, during Spring Racing Carnival, for example, there are four things that happen.
1. They miss out by failing to lock in an item immediately but they associate you (the supplier, stylist or venue) with the disappointment, not realising it was due to their own procrastination.
2. They now have to make alternative arrangements which may not necessarily meet their event moodboard brief or create the wow factor which increases the stress factor for everyone.
3. The supplier has less time to source options which creates the old you-can-have-it-fast-cheap-or-good-but-pick-two dilemma.
4. The client typically pays more to get something that is scarce, custom-made, couriered or expedited.
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