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February 26, 2020
If you're planning a special event, there's a number of reasons you might want to consider booking it during winter instead of spring or summer. Here's why.
Since winter events are less common, venues often provide special discounted offers for function bookings from June through August to maintain capacity and staff numbers.
3. They'll think it's Christmas
If you think back to last summer you may have been invited to functions from several times a month up to several times every week. You may have double-booked yourself a couple of times; you may even have suffered party fatigue!
It is far less common to have a full social diary in winter. Therefore a winter event will be something to look forward to and book. Why not consider a Yuletide or Christmas in July event?
4. Attracts more attention
If your product launch, store opening, expo, festival or corporate event requires press coverage, it is easier to gain during winter where there is less event competition.
Whether you have a professional PR agency liaising with the consumer and/or trade press, or you're inviting Instagram influencers, they're more likely to be able to attend your winter function as they have fewer events competing for their attention and attendance.
They can also provide your winter event with more coverage as there is less competition for stories and images.
5. Less expectations
When VIP guests start to suffer party fatigue during the peak entertaining season, they get very choosy about whose events they'll spend time and money on tickets, outfits, grooming, transport and even accommodation to attend. This means you have to make a lot more effort to impress party-weary attendees.
However, winter events are less common and so it becomes a pleasure to have something to look forward to. Because events are few and far between, your guests are not comparing it to a party they attended the previous night or week. Just getting off the couch is a nice change!
While guests still expect to have a good time, you don't necessarily have to provide as much over-the-top Instagrammable decor and entertainment as with peak summer entertaining season events.
Enjoyed this? See the advantages and disadvantages of planning events in spring, summer, autumn and winter.
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