5 Perfect Fashion Product Launch Melbourne Venues

The Boot Factory
Launching next season's Kinky Boots or killer heels?

You really must consider a product launch at The Boot Factory.

This rustic-style Pentridge Boulevard, Coburg venue space is in the grounds of the infamous Pentridge Prison. In a previous life (sentence) the colourful cafe was where the best-behaved prisoners made boots and shoes for the guards.

Book an intimate trunk viewing in the Loft with capacity for up to 40 people, a mid-sized party of 60 guests in Bar 1 or book out the entire venue to hold 110 guests as your (ahem!) captive audience.

The Budgie Smuggler
If instead your client is a men's swimwear - or underwear - designer with a terrific sense of humour, why not book The Budgie Smuggler warehouse?

This new space is located on Maroondah Highway, Ringwood which makes it even more ideal as an after-party venue if your client has a store in the nearby Eastland shopping centre. 

Its unique fitout includes a concrete bar, shipping containers, copper bar, indoor astro turf jungle, and painted recycled brick walls.

Venue capacity ranges from 40 to up to 250 guests.

Glamorama
Want to ensure there's plenty of dancing after your glamorous yet edgy product launch?

Book it at Brunswick Street, Fitzroy venue Glamorama. This fun venue virtually guarantees your glamazons will get their dancing gear on.

This venue is clearly ideal for brands with a luxury, glamorous range, whether it's ballgowns, bridal or stylish women's business-to-bar wear.

It's prettily gritty with exposed brick walls, offering you warehouse style with nightclub backlit bar ambience.

You can book out the lounge and bar area for up to 100 people or the entire venue for 250.

Keep Glamorama in mind for your corporate event Sunday through Thursday as you cannot book out the courtyard, dining room nor the whole venue past 10pm on a Friday and Saturday.

Woolstore

Woolstore is clearly going to be perfect for your luxury knitwear or fine merino wool fashion range product launch.

This large Sutton Street, North Melbourne venue is in the heart of the light urban industrial area, adding a somewhat more "productive" feel to your launch.

Its full on-show commercial kitchen is where all the local produce is cooked by the on-site Bay Leaf Catering team so there's no need to organise external catering.

Decorwise, it includes festoon lighting and moveable track lighting which means you can spend your decorating dollars on other props and accessories.

Of the five venues featured, Woolstore offers the largest capacity, with up to 250 guests at a sit-down function or up a whopping 500 guests for a cocktail party.

Masque

While your client is unlikely to be launching a range of balaclavas (perfect for burglars, Banff or Bullers Creek) - Masque could be perfect for a costume party business to launch their newest holiday season outfits and accessories.

This glamorous Park Street, South Melbourne venue features ornate furnishings, an antique chandelier, a Venetian inspired marble top bar and imported masquerade masks creating a truly elegant, baroque space.

Book your event for an exclusive party of 60 or up to 200 cocktail guests.

And of course Masque is the perfect venue to book for a beauty mask product launch.

Enjoyed this? Find out the best day of the week to organise a product launch.