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If you're organising an event and want to include signage, you need to specify your signs to be a particular height to ensure they can be seen from a distance. So how high do your signs have to be to be seen clearly across the room?
When you're promoting your wares, you need to point people in the right direction - literally! Event signage will help them know what you're offering, and encourage them to walk over to your expo stand, rather than your competition.
You'll find dozens of useful, informative and entertaining blog posts about everything from booking corporate Christmas events to wet weather planning.